sri misra
founder aarnâ protocol
> building better onchain asset management | founded Milk Mantra | fellow Aspen Institute & Yale
DeFi is degen - fragmented, complex and risky > aarnâ is building the missing layer to organize and simplify DeFi access. the outcome > turning fragmented opportunities into structured, risk-managed products accessible at scale | Prior, at milk mantra we solved trust deficit in food, with a great brand, technology, & ethical sourcing impacting a million lives. we put blockchain into the milk supply chain too!
sri.camp is a basecamp to share some of my thoughts on Web3, crypto, AI, and Purpose. would love some banter, so if you have any thoughts & disagreements then air them!
latest highlights
Emergent Persuasion in AI
Beyond Risk Curators
Crypto ETFs Just Getting Started
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> Sri is a repeat entrepreneur building aarnâ, a full-stack on-chain asset management platform with a mission to organize and simplify DeFi access - turning fragmented opportunities into structured, risk-managed products accessible at scale. Earlier, as the founder of Milk Mantra, India’s first VC-funded agri-food startup, Sri pioneered ethically sourced, tech-driven consumer food play, and became a leading voice for purpose-driven capitalism. His innovative work has received global media attention and has been featured in top business school case studies.
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> Previously a key member of the Tata Group’s elite TAS, Sri gained international experience in London and Johannesburg and spearheaded M&A in the consumer food & beverage sector. He has segued across roles & countries, accruing significant expertise in consumer markets, finance and technology.
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> Sri has frequently collaborated with India’s leading government policy think tank, contributing to national projects like a blockchain-based agri-stack presented to the Prime Minister. An Aspen Institute and Yale World Fellow, Sri continues to drive economic innovation while pursuing his passion for the high altitude outdoors, seeking to scale new peaks.
July 22, 2024
Centralized system failures expose critical risks in technology and finance ecosystems
Exploring the vulnerabilities in centralized systems and their impact on modern technology infrastructure and financial markets.
July 10, 2024
Understanding Smart Contracts: The backbone of secure transactions in DeFi
Deep dive into smart contracts and their crucial role in enabling secure, automated transactions within the DeFi ecosystem.
February 18, 2025
aarnâ's âfi 802: AI Agent That Manages Wealth, Not Just Q&A
Revolutionary AI agent that goes beyond Q&A to actively manage wealth and investment portfolios using advanced algorithms.
January 28, 2025
Hatsun Agro acquires Milk Mantra for Rs 233 cr to expand in East India
Major acquisition deal highlighting the successful exit of Milk Mantra and expansion strategy in Eastern Indian markets.
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The Dairy Disruptors | published at Fortune India on April 5, 2022
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Srikumar Misra,Founder,MD &CEO, Milk Mantra | published on Grant Thornton, Changemakers
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Milk Mantra targets ₹1,000-cr revenue in five years | published at Fortune India on July 6, 2021
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A Milk Startup Takes On 300 Million Cows | published at Wall Street Journal on July 7, 2018
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How Milk Mantra became the taste of Odisha | published on Forbes India on May 30, 2018
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Talks at ESSEC: Srikumar Misra of Milk Mantra | published at ESSEC, Youtube on March 16
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The Toast Of Odisha | published at Forbes India on May 5, 2016
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FortuneIndia, 40 under 40 | published at FortuneIndia on 2016
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India's New Age Milkman | published at Entrepreneur India on October 31, 2016
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Building a dairy company Out of odisha | published at SmartCEO.co on February 01, 2015
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Cashing in on cows, Milk Mantra style | published at Business Standard on Sept 14, 2014
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How Srikumar Misra's Milk Mantra fights adulteration menace | published at Money Control on 2013
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Boom Country?The New Wave Of Indian Entreprise | published at Book Publication on 15 May 2017
